The 100k experiment
They say every founder should build a brand. So we’re running it as an experiment, in public. Good weeks and bad ones.
100,000 readers and followers by October 2027
52 weeks left · needs +1,543 a week · updated 30 Oct
Every follow moves the bar. Pick wherever you read:
The machine this weekMac Mini
Agent runs, emails drafted, emails a human approved, pages sent to Google, and the one that matters most: emails sent without a human yes, which is always 0.
Going live soon, straight from the Mac Mini’s logCompanies11 since 2013 · 5 this year
What we're testing
146 translated posts in three batches. Batch 1 (77 posts) live since 22 Oct; the next ships once Google has taken in the last.
An agent writes to 10 new companies every weekday. Nothing goes out until one of us says yes.
Can a founder brand be built in public, by two people and AI? The goal at the top of this page is the scoreboard.
568 ideas captured, 1 acted on. We switched it off and replaced it with one line per agent run and a Monday page.
How we count
Readers are everyone on the Thursday email, including the Founder Content list we moved over. Followers are counted by hand, last on 30 Oct. Users are sign-ups across our products, not paying customers. Votes are from this site, one per person per company.